Who Is Ruben Rabago

“I've been married for over 30 years, raised 5 children (4 boys, 1 girl), and have lived in Phoenix, Arizona for most of my life. Along the way, I’ve helped hundreds of companies and Customer Success leaders develop effective strategies, have delivered expertise to over 10,000 CS professionals on basic and advanced tactics, and have coached dozens of incredible leaders. I've also learned what works best in various scenarios based on company goals, optimized approaches for specific stages of maturity and growth, and driven scaled initiatives to do more with less.”

—Ruben Rabago, Founder & Chief Advisor

Experience & Impact

  • Practitioner and Operating Executive (20+ years in Tech)

  • 4 exits, including a unicorn, SaaS ARR growth $1.2M>$100M

  • 6 Years at Gainsight, Chief Strategist; CCO at Intellum

  • International Best Seller of The Customer Success Professional’s Handbook

  • Track record of driving NRR, GRR, and valuation-amplifying KPIs

  • Battle-tested best practices for scaling

  • Experienced recession-time post-sale leader with proven strategies

“My Superpower is the wide range of functional experience I bring to every conversation and advisement. It’s cognitive diversity — not siloed thinking — and it comes from a customer-centric perspective.” - Ruben Rabago

Executive Operator & Advisor

  • Chief Customer Officer, Intellum

  • Chief Strategist, Gainsight

  • Head of Customer Success, WebPT (Reporting to CEO)

  • Director of Technology, WebMD

  • Board Advisor: K1 Investment Management, GoCanvas, eVisit, SVAcademy, CS & Insights MBA Program at the University of San Francisco, and others are undisclosed per NDA